At the two-day Dikri Jagat Janani ceremony in December 2022, where 300 daughters married, guests were invited to pledge their organs. The India Book of Records recorded 1,38,283 pledges, the most at a single event.
The appeal did not end that year. Organ-donation pledges were taken again at the December 2023 ceremony. In December 2024 the group distributed 50,000 tulsi saplings carrying organ-donation messages, linking the campaign to the national Ek Ped Maa Ke Naam tree-planting drive.
India has a long-standing shortage of organ donors. Here the appeal reaches a very large audience, at a moment when families are gathered to celebrate.